Plascon

Founded in 1888 and part of Freeworld Coatings, Plascon has 3 decorative and general industrial plants. It operates in the decorative, industrial, furniture and protective coatings sectors in South Africa and neighbouring territories in Africa.

Plascon South Africa supplies paint and related products to the retail, trade, industrial and furniture coatings markets in South Africa.

As market leader, Plascon strives to remain at the forefront of technology in a fast changing world by constantly refining our products and our infrastructure to meet the needs and expectations of the market.

Our primary focus is the retail paint market which makes up more than sixty percent of the company's business. We lead the retail segment through production of superior quality products. Key markets which we supply in addition to the retail market are the trade, general industrial and furniture coatings markets.

Plascon is a coatings company with a heritage of a hundred years and was the first SA company to manufacture ready mixed paints.

We have continued these fine traditions, having a well-established record of being first to the market with new products and product improvements. A key factor that differentiates our company from all competitors is the strength of our brands which are trusted by consumers to understand their needs and deliver quality and durability.

Plascon has a fully integrated distribution network, a broad spectrum of all coatings and security in the knowledge that when Plascon products are purchased, a partnership commences. The company's long history in the paint market has lead to excellent customer relationships, some spanning more than fifty years. As well as offering world-class products, we provide our customers with a back up service through our dedicated advisory line. The advisory line is a sophisticated system that logs and responds to customer queries, requests and complaints. Through the advisory service we are able to reinforce relationships with customers and consumers.

We have three factories strategically positioned around the country to fulfil primary functions in each case. The Durban factory produces solvent based paints in bulk, the factory at Luipaardsvlei produces emulsion paints in bulk as well as the Polycell products and the Cape Town factory which produces smaller batches to facilitate a faster turnaround time.

A core strength is our marketing strategy and brand management. We build our brands through media investment and practice a strategy of media dominance in the paint category. Innovative marketing and constant evaluation of new mediums has lead to a number of Plascon "firsts" in the history of the paint industry. Plascon was the first paint company to advertise in newspapers and also on Springbok Radio. More recently, we are the first paint company to set up an Internet Website.

Our products are of premium quality and offer cutting edge technology of a world class standard. The products are available in a vast range of colours as we have a unique tinting system. Our products can be classed in three broad categories:

• Premium Brands eg. Double Velvet
• Mid Range eg. Crown
• Economy Range eg. Buffalo

We are committed to constantly building brand equity with the result that our product range has become a household name throughout South Africa. We have added to that range by taking the lead in the area of Decorative Paint Techniques.

Plascon is a company with a proud South African heritage. We are constantly striving to improve our investment in SA through job creation wherever possible, upgrading factories and equipment and uplifting our staff through our development initiatives - without disregarding the value of international contacts and business ventures.

For additional information on Plascon see it’s web site at: www.plascon.co.za

Plascon Paints is an active member of the Nova Group.